5 Key Reflections for Purpose-Driven Individuals
"You just can't beat the person who never gives up" - Babe Ruth
Purpose-driven work can mean anything from improving something in a small community to driving policy change, but no matter the scale, those who pursue it are incredibly driven and passionate, and the kind of people I want to be surrounded by.
Here are five key reflections taken from my experience running a social enterprise, and my career supporting the not-for-profit sector. You can use the attached template to fill in your answers.
1. Why We Choose Purpose-Driven Work
I’ve spent most of my career surrounded by people who are deeply committed to making a difference. Some focus on small, local projects, while others aim for large-scale change—but the size of the ambition doesn’t define the impact. Social impact doesn’t have to be big to be meaningful. Real impact comes from sustained effort and a clear sense of purpose. And as you grow, your ‘why’ may shift—and that’s okay. What matters is staying connected to what drives you.
What originally inspired you to want to make a difference?
What does making a difference mean to you personally?
How do you want to stay connected to your purpose as you move forward?
2. How to Carry the Weight of Responsibility
When you care deeply about making a difference, the responsibility can feel overwhelming. I’ve felt this weight—especially when people rely on the work I do. It’s so easy to push yourself too hard and burn out.
What I try to remind myself is that real impact comes from focusing on what matters most. Setting boundaries is so important to making your efforts sustainable. You can’t support others effectively if you don’t take care of yourself too.
What aspects of your work feel like a heavy responsibility?
How can you share the load or ask for support in a way that strengthens your work?
What boundaries can you set to make your workload more sustainable?
3. Vision vs. Reality
When I start a new project, I have a big vision for the change I want to create. But turning that vision into something realistic and sustainable means taking practical steps, and being willing to adapt along the way. Many social entrepreneurs start out alone, carrying most of the responsibility themselves, and unfortunately that so often leads to sacrifices on your family, income and mental health.
Big ideas need structure and action to become reality. It’s okay to start small—consistent steps lead to meaningful change. And adapting your approach doesn’t mean compromising your vision—it’s what makes it possible for the long term.
What big vision motivates your work, and how can you make it a reality?
What small, practical steps can you take to turn your vision into action?
How can you adapt your approach to stay aligned with your vision while keeping things sustainable for the long term?
4. Money Does Matter
The fundraising landscape is tougher than ever. Many charities and social enterprises are in survival mode, facing intense competition for funding. I don’t have all the answers, but I always encourage my clients to focus on the basics—getting clear on their priorities, knowing exactly what they need funding for, and understanding what that money will pay for.
Passion alone isn’t enough to sustain a social enterprise. Many founders juggle full-time jobs and family responsibilities while trying to make an impact. Having a clear strategy ensures your work can continue, even in uncertain times.
What financial challenges are you facing in your work or personal life right now?
How can you align your funding efforts with your long-term vision while staying true to your values?
What small, practical steps can you take to make your work more financially sustainable?
5. Define Your Own Success
I’ve learned that success isn’t a one-size-fits-all concept. Success for me now is about aligning my work with both my values and my long-term vision.
One of the most valuable things I do is to track my progress – this helps me stay focused and measure success in a way that’s meaningful to me, rather than comparing myself to others. Success isn’t about external standards; it’s about recognising and celebrating the milestones that matter most to you, whether that’s personal growth, the impact you’ve had, or steps taken toward your vision.
What does success look like for you in your work and life, and how can you break it down into meaningful, measurable goals?
Which tools or strategies can help you track your progress and stay focused on what matters most to you?
What small actions can you take today that will move you closer to your own version of success?
Find my free resources on Substack and YouTube, take an online course, or work with me directly.